VIVIAN CHEN – PRINCIPAL
VIVIAN CHEN – PRINCIPAL
Vivian Chen brings with her over eighteen years of investment banking, capital markets and investor relations experience. Ms. Chen utilizes her extensive corporate finance, capital raising and marketing skills to build highly impactful strategic communications programs for clients across various global verticals centered around emerging technologies and healthcare.
Ms. Chen offers unique insight into what the investment community values and translates this information into succinct, actionable and tangible communications to build corporate value amid regulatory, trade and investment communities. Ms. Chen works with management to execute and accomplish their corporate objectives by identifying strategic partners, assisting in capital formation and garnering interest from analysts globally. Vivian employs a 360 degree approach to marketing and communications to maximize value for her clients to include highly targeted global analyst days, KOL roundtable discussions, special corporate events, trade shows, media engagements and global roadshows in key financial centers. Vivian has executed over 1000 non-deal roadshow days, secured over 40 research initiation reports, 100 conference invitations, 15 NASDAQ / NYSE IPOs & listing ceremonies, dual-listings and nearly $750 million in funding for her clients.
Vivian transitioned into investor relations after having worked nearly eight years at Citigroup’s Global Consumer and Health Care investment banking group serving dual marketing and corporate finance roles at the Vice President level. She successfully raised over $16 billion in gross proceeds for companies across the equity, fixed income and mergers and acquisitions platforms.
Vivian holds a Master in Business Administration from Washington University with an emphasis in finance and accounting and a B.S. degree from the University of Southern California with an emphasis in management and marketing.
CATHY LOOS – MEDIA RELATIONS SPECIALIST
Cathy Loos has over 20 years of experience in marketing communications and media relations program strategy development and execution. She has a core expertise in financial media relations, with a focus on sectors including healthcare and biotechnology and metals, mining and resources.
Cathy was previously a senior media relations specialist at CCG Investor Relations, where she managed media relations programs and marketing support for clients, including, NeuroSigma, NeoStem, and Colombia Energy Resources, among others. Cathy’s previous experience also includes roles as a Vice President at media relations firms, including WT Blase & Associates, and G.S. Schwartz & Co./Middleberg Communications. Prior to that, Cathy was a Vice President at MBNA America Bank (since acquired by Bank of America), where she was responsible for relationship management and marketing of co-branded financial products.
In addition to developing strategic media relations opportunities for her clients in key financial, healthcare, metals and mining and other key industry trade publications, she provides brand branding and marketing consultation, including logo and website design and marketing collateral development.
Cathy started her career as a Copywriter with Jones/Kent & Associates, an advertising and marketing communications firm. Cathy is a graduate of the University of Delaware, where she earned a B.A. in English with Business and Technical Writing concentration. She is based in New York City.